Strategic Management Concepts and Cases - A competitive Advantage Approach

Strategic Management Concepts and Cases - A competitive Advantage Approach
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For undergraduate and graduate courses in strategy.

 

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Managementcaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.

 

The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.

 

MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress. 

 

This program will provide a better teaching and learning experience–for you and your students. Here’s how:

 

  • Personalize Learning with MyManagementLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyManagementLab.
  • Guide Student’s Learning: Proven pedagogy, exercise sets, and end—of-chapter material are all geared towards ensuring students grasp the concepts.
  • Show Concepts in Action: 29 new case studies have been added to this edition to maximize effectiveness in applying strategic management through case analysis.  


Note: You are purchasing a standalone product; MyLab does not come packaged with this content.

More About the Author

Fred R. David

Biography

Dr. Fred R. David is the author of three mainstream strategic management textbooks that have been used at more than 400 colleges and universities, including Harvard University and Duke University. Translated and published in six foreign languages. Dr. David's books have led the field of strategic management for more than a decade in providing an applications/practitioner approach to the discipline. Dr. David provides strategic planning assistance to businesses worldwide through his www.checkmateplan.com and www.strategyclub.com web sites. Dr. David is the author of nearly 200 referred publications, including many articles in prestigious journals. Dr. David is also interested in history and has written several books that can be viewed at the www.oceanislehistory.com web site.


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